ART DIRECTION

PROVIDENCE DIAMOND

Founded in 1984 by Peter and Marcia Pritsker, Providence Diamond is Rhode Island's Premier Luxury Jeweler. Immense pride is taken in representing the finest craftsmanship in designer jewelry and Swiss timepieces, and hold the honor of being Rhode Island's Exclusive Authorized Rolex Jeweler

Holiday 2023 Campaign: "Infinite Sparkle: A Holiday of Endless Radiance" draws inspiration from the boundless allure of the holiday season. It's a celebration of the brilliance that permeates every aspect of this time of year, from the shimmering snowflakes to the warm, twinkling lights. Providence Diamond has captured this enchantment in their jewelry, designed to radiate like the brightest stars in the winter sky. Just as the season unfolds with enduring celebrations and reflection, Providence Diamond reflects the elegance and the enduring beauty that transcends those ephemeral moments.

WORK

Art DIrecton | Copy Writing | Social Campaign | Design

SUMMER’S LAST STAND

The mourning widow of summer. This photoshoot was inspired by the “neither here nor there” moment of summer transitioning to fall. A breath that rises between each moment and is never seen again.

WORK

Art Direction | Styling

ICONIC COLLECTION 04 MAGAZINE HIGHLIGHT REEL

ICONIC COLLECTION 05 MAGAZINE HIGHLIGHT REEL

These videos were created for an award-winning magazine, The Iconic Collection. Featured on their homepage, and using video from Modern Luxury along with property footage from Brookfield Properties, I directed a video that set the tone for the site. The video moves through clients in the luxury brand space with a montage of what is to be anticipated when it is read through. I created the concept, design direction, and storyboard. With the help of video editors at StudioNow we were able to make my vision come to life.

STYLED MAGAZINE

Why do we wear the clothes we wear?

It stems from the basic idea that everyone is made up of different strengths, talents, and interests. Arising out of those strengths, talents, and interests is the human need to express one’s feelings, to make oneself known to others, and to the world-at-large, and to direct (to the extent possible) how one is perceived. Those with the steadiest grasp of who they are, with the inner-workings of their personalities and the affects it has on others, especially on how they are perceived, typically end up the most successful at fashioning an utterly unique one-of-a-kind true-to-oneself style that is inimitable. Fashion is a medium of self-reflection. It is also a tool of self-realization. Personal style of this magnitude proves that fashion—clothing and accessories—serves as a kindof codex, a reading into the hearts, mind, and soul of the wearer.

WORK

Art Direction | Styling | Photography